Dr. Seuss is part of the Rhythm Club Fire story.

Of all the strange things we learned while researching and filming the Rhythm Club Fire documentary, the story of Flit was one of the most bizarre. Flit was the pesticide that was sprayed on the Spanish moss used to decorate the Rhythm Club that fateful night in 1940. Flit was a popular pesticide produced by Standard Oil starting in 1923. Here is where it gets weird. A young illustrator named Theodor Geisel created the very successful advertising cartoons for Flit using the famous tag line “Quick, Henry, the Flit!”. Years later this young illustrator and artist would use his middle name (Seuss) as his pen name but most of us know him today as Dr. Seuss. If you look at the Flit ad below, you may find the cartoon character somewhat familiar. As I can personally attest, now when I watch The Grinch cartoon I see the characters from the Flit ads in my collection.

An ad for Flit by Theodor Geisel (Dr Seuss)

An ad for Flit by Theodor Geisel (Dr Seuss)

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